Gen Z Marketing Script Tiktok Trend - How it is So Popular?
by Aishwarya R
Updated Sep 19, 2024
Gen Z Marketing Script TikTok Trend
The TikTok trend you're referring to involves companies using their younger, Gen Z employees to create fun, trendy marketing videos. In these videos, older employees, like those from Gen X or Boomers, recite scripts filled with internet slang and phrases that are popular with Gen Z, like "it's giving" or "brat summer." The humor comes from the contrast — older people using words they wouldn't normally say, making it seem funny or awkward.
This trend started as companies let Gen Z interns or employees edit videos in quirky and informal ways. Now, the focus has shifted to using Gen Z slang, even though a lot of this "Gen Z language" actually comes from African American Vernacular English (AAVE). The trend is a way for businesses to get attention and engage with younger audiences by using humor and relatable content.
How Gen Z Marketing Script Trend Became Popular?
The Gen Z marketing script TikTok trend has become popular because it cleverly taps into humor and contrasts that grab people’s attention. By having older employees or actors in historical settings, like 880-year-old bed and breakfasts or the Jane Austen Centre, use Gen Z internet slang, the videos create a funny, unexpected blend of old and new. This playful contrast—between traditional or serious environments and casual, trendy language—adds charm and makes the videos more shareable.
The trend works especially well for businesses that are seen as quirky or unique, like zoos, which already have a strong, engaging presence on social media. Zoos, in particular, manage to stay viral because their content often features adorable animals, which naturally attracts viewers.
When combined with the humor of this generational marketing style, it leads to videos that feel entertaining rather than like pure advertising. The relatability of Gen Z slang, mixed with these unusual backdrops, makes the trend highly engaging, helping it spread quickly across TikTok.
Why Gen Z Marketing Script TikTok Trend is Famous?
The Gen Z marketing script TikTok trend is famous because it combines humor, relatability, and the internet-savvy nature of Gen Z culture. Here’s why it stands out:
The trend often features older employees or historical settings using trendy Gen Z slang, creating a funny, unexpected contrast that grabs viewers' attention.
Gen Z slang, like "it's giving" or "besties," resonates with younger audiences. Seeing it used in unlikely situations makes the content feel fresh and relatable.
The humor and creativity make these videos highly shareable, helping them go viral. The unexpected blend of formal settings with casual slang keeps people engaged and entertained.
The trend works particularly well for unique businesses, like zoos or historical sites, adding an extra layer of charm to the content.
Although it’s marketing, the trend cleverly disguises advertisements as fun, cultural content, making it more appealing to viewers who might otherwise ignore traditional ads.
This mix of humor, relatability, and clever marketing helps the trend become a hit on TikTok.
TikTok
TikTok is a popular app where people can upload and watch short videos. It was created by a Chinese company called ByteDance and can be used on smartphones. Videos can be as short as 3 seconds or as long as 60 minutes.
Since it launched, TikTok has become one of the most widely used social media platforms in the world. It uses algorithms to recommend videos, helping creators reach more people. By April 2020, TikTok had been downloaded over 2 billion times. In 2021, it was ranked as the most popular website, even more popular than Google.
TikTok has influenced trends in food, music, and culture globally. However, it has also faced criticism for issues like privacy, mental health, misinformation, and controversial content. Some countries have tried to ban or limit TikTok over concerns that the Chinese government might collect user data through the app.
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